Here’s how social media research can make a difference in trial outcomes.
Social media has become embedded in the fabric of America. Internet-connected devices are rarely far from reach, whether individuals are standing still or on the go. People often spend hours posting, viewing, and sharing details about themselves and others with little thought to confidentiality and privacy. That puts their information within reach of anyone with the will and the skill to search for it. And all that data offers often untapped value for attorneys seeking information to help their clients in court.
Most firms do not have the correct tools to tap into this treasure trove of information, leaving potential evidence on the table, or in this case, on the screen. It may be easy to find a person on the internet, but not necessarily easy to find details about this person that are relevant to your case. Finding the important information about a person on social media takes a relentless, tenacious, experienced, diligent, resourceful, and inquisitive mind. It takes a professional with a standardized procedure and protocol who searches for individuals like this every day.
In preparing for a case, attorneys have a powerful weapon in professional social media researchers, who can deliver insights and information that provide a much fuller, richer picture of every key participant, from witnesses to litigants to prospective jurors. The results can be incredibly valuable to a winning legal strategy.
Our latest white paper, authored by one of DecisionQuest’s (A U.S. Legal Support Company) top trial and jury consultants, breaks down the importance of social media research at trial, the types of social media research attorneys can use, and how they can leverage these findings for a winning outcome.